Tatatau hotel identity
Produced for UCLA Design/Media Arts, this book is the documentation of the different stages of the hotel visualization process.
The imagined hotel is located is in Moorea in the French Polynesian islands. The hotel's name is "Tatatau," based off of the traditional French Polynesian practice of tattooing. Within the pages of this book is the branding of the hotel: architecture, color palettes, icons, signage, primary and secondary fonts and history.
This book was created from concept through the final stages of production.